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Tips for B2B Marketing in China With Mike Golden of Brandigo

Mike Golden

Mike Golden is the Founder and President of Brandigo China, an independent marketing communications agency based in Shanghai, China. As the founder of Brandigo, he has worked with multinational clients over the last 20 years to support their marketing and business growth efforts in China. Before Brandigo, Mike spent five years in Japan working in a marketing department of a Japanese graphic design software company, being fluent in both Chinese and Japanese. He has an MBA from the University of California, Berkeley.
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Here’s a glimpse of what you’ll learn: 


  • Mike Golden shares his journey in B2B marketing 
  • How B2B marketing in China has evolved away from US and Japan 
  • Tips for successful marketing in China
  • How COVID impacted businesses in China
  • Brandigo customer success story


In this episode…


Do you have great products or services as a B2B brand but are struggling to penetrate the Chinese market? The problem might be in the marketing. So what needs to change to thrive in China?


Marketing is fundamental for any business's success. But according to Mike Golden, the Chinese market is different from other countries. It has different digital channels and policies that international B2B brands may not understand. Now he shares how these brands can thrive in China through B2B marketing. 


In today's episode of The Radical Global Marketing Podcast, Chad Franzen of Rise25 sits down with Mike Golden, Founder and President of Brandigo China, to discuss B2B marketing in China. Mike talks about marketing in China and its evolution, tips for success in China, how the pandemic impacted the market, and how Brandigo is helping its clients.


Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in research-driven insight strategy, marketing-led business growth campaigns and all things China-based marketing.

Go to www.brandigochina.com website to learn more and contact us with questions at hellochina@brandigo.com.

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