Jordan Audenaert is a Managing Partner of BBC, a Belgium-based creative agency providing B2B services to improve businesses through better communication. Jordan defines himself as a progressive agency manager, supporting and inspiring his team through taking ownership. Jordan has over 30 years of experience as a marketer and also devotes his time as President of the E3 International Agency Network, a global network of 26 independent marketing, communication, and branding agencies.
Jordan Audenaert - BBC
Here’s a glimpse of what you’ll learn:
- Jordan Audenaert shares his career journey in marketing
- Who are Jordan’s biggest influencers in marketing and advertising?
- The value of having a diverse team
- Jordan breaks down his role as a managing partner at BBC
- Why BBC chose to open an office in Bordeaux
- What does the future of marketing look like?
In this episode…
It’s a great time for marketing with innovative tools such as AI, helping creatives work more efficiently. Still, there needs to be a human point of view to make connections between the buyer and the business.
That’s why executive leader Jordan Audenaert tries to hire a diverse group of talent. His mission is to create a culture of like-minded people working together, having different cultural perspectives which creates refreshing marketing. Find out why this strategic move works in his agency’s favor.
In today’s episode of The Radical Global Marketing Podcast, Steven Proud sits down with Jordan Audenaert, Managing Partner at BBC, to discuss his leadership role in marketing. Jordan shares his biggest influences in the industry, why he values diversity, and his outlook on the future of marketing.
Resources mentioned in this episode:
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This episode is brought to you by Brandigo China.
We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,
At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.
We are experts in research-driven insight strategy, marketing-led business growth campaigns and all things China-based marketing.
Go to www.brandigochina.com website to learn more and contact us with questions at [email protected].
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