China Insight Research
In-depth Marketing Analysis Tailored for China
Understand your Chinese customers and clients
Brandigo's China Insight Research offers a deep understanding of the unique characteristics of the Chinese market. We provide comprehensive analysis of your target audience, competitors, and potential opportunities, helping you make well-informed decisions for your business in China.
Target Audience Analysis
Our expert team conducts extensive research on Chinese consumer behavior, regional variations, and the unique digital landscape. We provide you with a detailed audience profile, enabling you to tailor your products and services to cater to the preferences and expectations of Chinese consumers. This can include:
- Qualitative interviews with prospective customers, clients and stakeholders
- Value driver research to understand what triggers and values the target audience really has – even ones they don’t realize
- Nationwide focus groups and surveys to validate messages, products and approaches
Competitor Analysis
Our competitor analysis services focus on identifying key players in your industry operating in the Chinese market, evaluating their marketing strategies, and revealing potential opportunities. We help you understand local and international competitors, enabling you to create a differentiated brand offering and position in China.
- Key products and brand positioning
- Messaging
- Channels
- Campaigns
