A seamless pattern of blue lines on a black background

Promoting UK infrastructure projects

UK Department for International Trade (DIT)

An aerial view of a city at night with a british flag in the foreground.

Effective infrastructure lead generation

Challenge

The UK Government’s Department for International Trade (DIT) worked with Brandigo to showcase 15 best-in-class infrastructure projects and deploy a targeted marketing-led lead generation campaign that would capture the interest of Chinese investors and partners.

An artist 's impression of the curzon street station
A brochure is open to a page with a picture of a building on it.
Marketing UK projects to B2B Chinese audience
An aerial view of a city with lots of buildings and trees

Actions

As part of their strategy, Brandigo worked with the DIT team to develop a dedicated Chinese mini-website featuring case studies and calls to action to attract interest.


To build on this and drive traffic to the website, Brandigo developed a campaign of PR and paid media placements, supported by WeChat advertising.

Results

During the 4-month period that the campaign was active, it benefited from 750K impressions and generated over 200 qualified leads.

Related Projects

A computer is sitting on a wooden desk in front of a window.

Samsung

Promoting cutting-edge screen technology to mobile phone manufacturers
A person is holding a cell phone in their hands.
An aerial view of an airplane flying over a body of water