China Entry Marketing Strategy
Navigating the Chinese Market with Confidence
Don't waste time and money on the wrong marketing strategy and tactics
Breaking into the Chinese market can be a complex endeavor. With Brandigo's China Entry Marketing Strategy services, we help craft your position and messaging, and then identify the best channels to reach your target audience.
Chinese Brand Messaging
We create messaging that resonates with your Chinese target audience – our Chinese copywriters build on the research and knowledge of your brand and target audience to create messages that break through the clutter. We can test our draft messages with your target audience so that you can make an informed decision.
- Messaging in Chinese and English
- Message testing
China Marketing Channels Selection
China offers a wide array of marketing channels, each with its unique audience and reach. Our team evaluates your target audience, budget, and objectives, recommending the most suitable channels, whether it’s WeChat, Weibo, or Douyin, a trade magazine, an event, or some other channel to maximize your reach and ROI in China. As we are channel-neutral, we are able to recommend the right channel, not just the one we are good at.
- Channels analysis and recommendation
- Training on key channels best practices
