China F&B Marketing

Many F&B brands come to China too quickly - sending over a container or finding a TP (e-commerce selling expert) to put their goods on Tmall or JD. You may be able to find a quick bump in sales, or have that first container make its way through a distributor or reseller - but in the long-term you are just selling product, and not building your brand. While China is an incredible market - fast growth for decades and a curious, hungry middle-class consumer segment growing quickly - it doesn't mean it will be an easy road.

Brandigo has worked with overseas F&B brands to effectively localize what's important (and leave alone the things that are just fine). We'll help you define your target audience and adjust your brand message to hit the mark, whether it is a consumer product or if you are aiming for the trade market (hotels, restaurants, etc). We also work with regulatory experts to make sure that your product meets the exacting standards required by Chinese bodies.

Our clients have included UK tea brand Ahmad Tea, Belgian pork, UK gin,, Goose Island Beer, and many more.

Work We Do

• Consumer Research
• Chinese Messaging & Storytelling
• Chinese Brand Naming
• Content Creation & Localization
• Packaging Regulatory Assistance
• Social Media Setup & Management
• Launch Event
• Live Streaming
• KOL (Influencer) Marketing