PR Media Launch for a Technology Company

Disrupting Battery Safety with Strategic China Media Launch

Introduction

Vocai, an Israeli pioneer in battery safety and analytics, had just inked a major supply agreement with Korean battery pack giant Nanointech. Their ED-10A molecular-level gas sensing technology was being integrated into battery packs for electric buses, LSEVs, and energy storage systems (BESS).

The challenge? Announce this high-tech collaboration to the China market﹣where regulatory pressures around NEV and storage safety are rising rapidly﹣through an efficient, high-impact PR campaign. The goal was to position Vocai’s gas-sensing breakthrough as a differentiated, China-relevant solution.

Strategy

Brandigo China designed and executed a targeted PR campaign to launch the Vocai × Nanointech partnership to priority Chinese tech, auto, and energy media. The focus was to:

• Highlight real-world applications (e-bus, LSEV, BESS)

• Localize key messages around fire prevention, regulatory compliance, and battery lifecycle ROI

• Secure top-tier media with strong reputations in energy and mobility verticals

Deliverables included:

• Bilingual press release (English + Simplified Chinese)

• Coordinated embargoed launch with top trade journalists

• Prioritized Tier 1 and energy-focused outlets