The CMO’s Guide to China Marketing: PR and Media Relations
In the latest in our series, The CMO’s Guide to China Marketing, here is Steven , Brandigo’s Global Marketing Director (and a PR specialist in a previous life), giving his four things global CMOs and international marketers need to know about PR and media relations in China. Watch the video to learn more.
If you want to find out more about how to make your China marketing strategy more effective, or to bring your brand up to speed on the latest China digital marketing tactics, you can download our latest ebook, The CMO’s Guide to China Marketing: 10 Top Tips for Your International Brand.
In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid.
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.
