The CMO’s Guide to China Marketing: Crisis Management

Following on from our last video on which Steven went through our top tips to make your PR more effective in China, this time we go through everything CMOs and international marketers should keep in mind about crisis communications in China. Watch the video to learn more.


If you want to find out more about how to make your China marketing strategy more effective, or to bring your brand up to speed on the latest China digital marketing tactics, you can download our latest ebook, The CMO’s Guide to China Marketing: 10 Top Tips for Your International Brand. Just click on the image below.

Shaheen Samavati, CEO of Vera Content

Shaheen Samavati - CEO of Vera Content

By Steven Proud • August 18, 2025
In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid.
A man and a woman are sitting at a table looking at a laptop.

Content Marketing for B2B Success in China: Formats and Channels That Work

By Steven Proud • April 10, 2025
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
A woman is sitting on a stool giving a presentation to a group of people.

The Rise of Green and ESG Messaging in China’s B2B Sector

By Steven Proud • March 18, 2025
Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.