The CMO’s Guide to China Marketing: China Market Insight Research

You would be amazed how many leading MNCs come to China and expect huge growth without doing any China market insight research. And it’s not just the preserve of the larger players either. Good robust intel can be generated with a reasonable budget.  Steven , Brandigo’s Global Marketing Director, takes a look at why this is so important for effective China marketing in our latest CMO’s Guide video. 

 


 

If you want to find out more about how to make your China marketing strategy more effective, or to bring your brand up to speed on the latest China digital marketing tactics, you can download our latest ebook, The CMO’s Guide to China Marketing: 10 Top Tips for Your International Brand. Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China.

 

 

 

Shaheen Samavati, CEO of Vera Content

Shaheen Samavati - CEO of Vera Content

By Steven Proud • August 18, 2025
In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid.
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Content Marketing for B2B Success in China: Formats and Channels That Work

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Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
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The Rise of Green and ESG Messaging in China’s B2B Sector

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Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.