The CMO's Guide to China Marketing: KOLs and Influencers
The latest CMO's Guide to China Marketing video is here! In this episode, Steven offers insight into the KOL/Influencer landscape in China and offers a few tips and things to keep in mind before an international brand includes KOL marketing in its China marketing strategy. Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China working with KOLs and influencers across many key industries. .
Watch the video below to learn more.
B2B Marketing in China Is Getting Wildly Complicated - insider tips for marketers entering or in China.
Three Lessons B2B Brands Can Learn from F1’s China Comeback
Chinese AI platforms are changing how B2B buyers research vendors. Learn how GEO works in China, which platforms matter, and how to build visibility that lasts.
