The CMO's Guide to China Marketing: KOLs and Influencers
The latest CMO's Guide to China Marketing video is here! In this episode, Steven offers insight into the KOL/Influencer landscape in China and offers a few tips and things to keep in mind before an international brand includes KOL marketing in its China marketing strategy. Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China working with KOLs and influencers across many key industries. .
Watch the video below to learn more.
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.
Measuring marketing success in China presents a unique set of challenges.
