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Brad Olson - Two Rivers Marketing

Brad Olson

Brad Olson is the Vice President of Two Rivers Marketing, a fully integrated B2B marketing agency. Two Rivers Marketing is home to more than 140 challenge seekers and efficient problem solvers, B2B marketing specialists who know the business inside and out. Brad has also held the roles of Executive Director and Account Leader in the company. He has 25 years as a marketing executive, experienced in growing, serving, supporting, and developing Two Rivers Marketing’s associates.
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Here’s a glimpse of what you’ll learn: 


  • Brad Olson shares his background in marketing
  • The challenges of international marketing and how to overcome them
  • What has influenced Brad’s career path? 
  • Brad talks about Two Rivers Marketing and what it does 
  • What does the future of Two Rivers Marketing look like? 
  • The impacts of AI on B2B marketing


In this episode…


Are you facing complex sales challenges as a B2B company? The cause of this issue is likely marketing. So what needs to be done to improve your marketing and achieve results? 


Many B2B brands have good products or services but struggle with getting new clients and maintaining existing customers. Brad Olson recommends partnering with agencies — professionals who understand the industry and implement creative, market-driven strategies that drive results for you. 


In today’s episode of The Radical Global Marketing Podcast, Steven Proud sits down with Brad Olson, Vice President of Two Rivers Marketing, to discuss B2B marketing tips. Brad shares his background in marketing, the challenges of international marketing and how to overcome them, and Two Rivers Marketing and what it does.


Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in research-driven insight strategy, marketing-led business growth campaigns and all things China-based marketing.

Go to www.brandigochina.com website to learn more and contact us with questions at hellochina@brandigo.com.

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In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
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