WeChat Fundamentals

Mike and Steven discuss some of the latest news stories and trends in China marketing, before taking you on a practical deep dive into the ubiquitous China app, WeChat.​


If you are an international CMO with an eye on the China market or thinking about how best to launch your brand in China, The CMO's Guide to China Marketing is the podcast for you.​ Check out our China insights blog and downloads to learn more about China marketing - from the expert team on the ground here in China.

A man and a woman are sitting at a table looking at a laptop.

Content Marketing for B2B Success in China: Formats and Channels That Work

By Steven Proud • April 10, 2025
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
A woman is sitting on a stool giving a presentation to a group of people.

The Rise of Green and ESG Messaging in China’s B2B Sector

By Steven Proud • March 18, 2025
Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.
man using data to analyse progress

B2B Marketing Metrics That Matter in China

By Steven Proud • February 18, 2025
Measuring marketing success in China presents a unique set of challenges.