WeChat Fundamentals
Mike and Steven discuss some of the latest news stories and trends in China marketing, before taking you on a practical deep dive into the ubiquitous China app, WeChat.
If you are an international CMO with an eye on the China market or thinking about how best to launch your brand in China, The CMO's Guide to China Marketing is the podcast for you. Check out our
China insights blog and
downloads to learn more about China marketing - from the expert team on the ground here in China.
B2B Marketing in China Is Getting Wildly Complicated - insider tips for marketers entering or in China.
Three Lessons B2B Brands Can Learn from F1’s China Comeback
Chinese AI platforms are changing how B2B buyers research vendors. Learn how GEO works in China, which platforms matter, and how to build visibility that lasts.
