WeChat Fundamentals

Mike and Steven discuss some of the latest news stories and trends in China marketing, before taking you on a practical deep dive into the ubiquitous China app, WeChat.​


If you are an international CMO with an eye on the China market or thinking about how best to launch your brand in China, The CMO's Guide to China Marketing is the podcast for you.​ Check out our China insights blog and downloads to learn more about China marketing - from the expert team on the ground here in China.

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