China Insights

In this episode, the guys discuss new regulations for Chinese influencer marketing, the future of Douyin/TikTok, as well as how useful Covid-19 related messaging is to brands. They then take a detailed look at China insight research and how it can be the difference between a good and a great China marketing strategy.​

Man in glasses and blazer stands in front of a brick wall.
By Steven Proud November 21, 2025
In this episode of the Radical Global Marketing Podcast, host Steven Proud sits down with Tom Wells, Global Marketing Manager at Life Couriers.
Woman at desk holding phone, smiling, with papers on wall behind.
By Steven Proud November 7, 2025
How B2B brands can unlock WeChat's full potential in China
Greg  Savarese
By Steven Proud September 16, 2025
In this episode of the Radical Global Marketing Podcast, we sit down with Greg Savarese, founder and CEO of Sino Taste.