China Insights

In this episode, the guys discuss new regulations for Chinese influencer marketing, the future of Douyin/TikTok, as well as how useful Covid-19 related messaging is to brands. They then take a detailed look at China insight research and how it can be the difference between a good and a great China marketing strategy.​

By Steven Proud September 16, 2025
In this episode of the Radical Global Marketing Podcast, we sit down with Greg Savarese, founder and CEO of Sino Taste.
Shaheen Samavati, CEO of Vera Content
By Steven Proud August 18, 2025
In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid.
A man and a woman are sitting at a table looking at a laptop.
By Steven Proud April 10, 2025
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.