China Insights

In this episode, the guys discuss new regulations for Chinese influencer marketing, the future of Douyin/TikTok, as well as how useful Covid-19 related messaging is to brands. They then take a detailed look at China insight research and how it can be the difference between a good and a great China marketing strategy.​

Man staring upward in a neon city with floating app icons and Chinese characters around him
By Michael Golden May 19, 2026
B2B Marketing in China Is Getting Wildly Complicated - insider tips for marketers entering or in China.
F1 car in Shanghai
By Steven Proud April 2, 2026
Three Lessons B2B Brands Can Learn from F1’s China Comeback
Koi
By Michael Golden March 20, 2026
Chinese AI platforms are changing how B2B buyers research vendors. Learn how GEO works in China, which platforms matter, and how to build visibility that lasts.