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[China expert interview] Place Branding

It's Episode 3 of Season 2 of the CMO's Guide to China Marketing and it's another fascinating deep dive into China marketing with a leading expert working at the front lines of driving business growth in China.
 
In this episode, we chat with Kirsten Johnston, the founder, and CEO of JWDK, an innovative and trailblazing brand design firm specializing in cultural and place identity in China. 


JWDK partners with property developers and investors to create great place visions and to tell cultural brand stories that connect people to the places they love. Their clients include international property developers, state-owned developers, investment firms, asset managers, and local governments in China.
 
Kirsten herself is a hugely experienced and respected design and branding professional and business leader. She set up her design firm in London in 2003 before expanding it to Shanghai and Hong Kong in 2015. Under her leadership, JWDK has won more than 30 international awards for its brand strategy and design work, particularly in the property and place branding sector. Kirsten’s mission is to deliver effective design that has a positive social and economic impact in China.
 
In addition to her work as CEO & Founder of JWDK, Kirsten sits on the Executive Board for the British Chamber of Commerce Shanghai and is the Chair of its Creative Industries and Marketing Committee. 
 
 You can follow Kirsten via LinkedIn.
 
 Visit the JWDK website to learn more about their work.
 
Or follow them on Instagram @jwdkpartners.


Enjoy the episode!

Andy Smith

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By Steven Proud • 11 Apr, 2024
In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
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