[China expert interview] Place Branding

It's Episode 3 of Season 2 of the CMO's Guide to China Marketing and it's another fascinating deep dive into China marketing with a leading expert working at the front lines of driving business growth in China.
 
In this episode, we chat with Kirsten Johnston, the founder, and CEO of JWDK, an innovative and trailblazing brand design firm specializing in cultural and place identity in China. 

JWDK partners with property developers and investors to create great place visions and to tell cultural brand stories that connect people to the places they love. Their clients include international property developers, state-owned developers, investment firms, asset managers, and local governments in China.
 
Kirsten herself is a hugely experienced and respected design and branding professional and business leader. She set up her design firm in London in 2003 before expanding it to Shanghai and Hong Kong in 2015. Under her leadership, JWDK has won more than 30 international awards for its brand strategy and design work, particularly in the property and place branding sector. Kirsten’s mission is to deliver effective design that has a positive social and economic impact in China.
 
In addition to her work as CEO & Founder of JWDK, Kirsten sits on the Executive Board for the British Chamber of Commerce Shanghai and is the Chair of its Creative Industries and Marketing Committee. 
 
You can follow Kirsten via LinkedIn.
 
Visit the JWDK website to learn more about their work.
 
Or follow them on Instagram @jwdkpartners.

Enjoy the episode!