Shaheen Samavati - CEO of Vera Content

In this episode...

• From journalism to marketing leadership: How Shaheen’s background in business journalism shaped her approach to content creation and quality standards.

• Building Vera Content: The story behind founding her agency, and why “Vera” (Latin for “true”) reflects its values.

• Content at scale: Insights into processes, checks and balances, and why editorial rigor is crucial when creating multilingual content for international markets.

• The AI challenge and opportunity: How Vera Content uses AI to boost efficiency while keeping quality and strategy firmly human-led.

• Future of content marketing: Why brands must move beyond keyword stuffing and focus on unique perspectives, strategy, and authentic storytelling.

Shaheen also shares practical advice for marketers working with content agencies, her perspective on AI adoption from clients, and the importance of maintaining journalistic care in branded content.

Resources mentioned in this episode:

Shaheen on LinkedIn

Vera Content Website

Vera Content on LinkedIn

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China.

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.

Go to Brandigo China to learn more and contact us with questions at hellochina@brandigo.com.