Multi-Channel China Marketing Part 3 (Video)
Do traditional marketing channels have a place in a modern multi-channel China strategy?
As part of our Multi-Channel China Marketing series, Steven has been looking at the role that more traditional marketing channels can play in a modern China marketing strategy.
You can see what he thinks in our latest video. And don’t forget to tell us what you think! Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China.
In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid.
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.
