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CIIE opens in November – are you ready for a marketing blitz?

If you are attending CIIE this year, make sure you stand our from the crowd.

If you are planning to attend the 5th CIIE (China International Import Expo) – now is the time to align your marketing communications efforts to make the best use of this massive, government-supported trade fair. Currently the show is on track to open November 5. CIIE is an important showcase of China’s importance in global trade and a highlight of its plans to continue to attract foreign investment, especially after the COVID lockdowns.

Why bother with a communications plan? 

While almost 500,000 visitors attended CIIE last year, exhibitors have an opportunity to outperform and “supersize” their attendance through smart marketing and communications. Brandigo has worked with individual companies as well as with entire country delegations over the last few years to ensure that your presence is not just limited to visitors in the hall, but can reach your target audience across China. 

Despite the significance of the exhibition, many international brands fail to grasp the full opportunity of attending CIIE, failing to make a splash that cuts through all the noise and competition for foot flow to your stand.


Recommended approaches 

Media Outreach – while PR has taken a backseat to social media during the last few years, brands can take advantage of the importance of CIIE to push through brand and product information into key media. Journalists from key media are all at attendance at CIIE, and utilizing them to win media coverage is a great way to build brand awareness. 

Social Media Campaign – whether you are on WeChat, Weibo, Little Red Book or Douyin (TikTok), your own social media channels should be planned out well in advance, with good photographers or a video team onsite to support your efforts. 

Social Media Amplification – whether through KOL (influencers / trade magazine advertorials), CIIE is an opportunity to spread the word and tell your story to your target audience. 

Live Streaming – we successfully broadcast 50 livestream segments at the last CIIE – an exciting and modern way to tell your story and build new customers and fans. 

Offsite/Online Event – we can help you host a streaming event, such as a press conference, or an offline event, such as a media lunch. 


Not sure where to start? Contact us to discuss CIIE packages that suit your company. 

Andy Smith

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By Steven Proud • 11 Apr, 2024
In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
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