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Malin Cunningham - Hattrick

Malin Cunningham

Malin Cunningham is the founder and Managing Director of Hattrick, an exciting and successful  UK-based B2B content marketing agency that has a particular focus on supporting businesses around sustainability issues.


Malin herself is also a passionate sustainability and positive climate change commentator, coach, and speaker, reflected in the values of her business which has recently achieved certified B Corp Status, and as demonstrated by the Net Zero Masterclass, accredited seminars that Hattrick provides to sales and marketing teams around the world.Andy Yen is Global Partner Marketing Director for ServiceNow.


Andy is very much a results-driven, collaborative marketing leader with 16 years of experience building and scaling global marketing teams and campaigns. He has previously had senior product marketing roles with ShareBird, Oracle, and SAP, and holds an MBA from the University of California, Berkeley Haas School of Business.


ServiceNow is a cloud-based platform that helps companies manage digital workflows and productivity. 
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Here’s a glimpse of what you’ll learn: 


  • Malin shares her journey from her native Sweden to leading a successful UK-based agency
  • How her vision and values around sustainability shape her business and her team's work for clients
  • How forward-thinking B2B businesses are re-assessing how they communicate around sustainability issues
  • How businesses can develop authenticity in sustainability and positive climate change action


In this episode...


Malin talks about her earlier career and pathway to becoming a successful agency founder and leader.

She discusses her passion for sustainability and positive climate change issues and how that shapes the values and mission of her business, and the work it produces for its clients.

Malin gives some insight into the Net Zero Masterclass sessions and how focusing on positive action and messaging is helping businesses talk about sustainability with authenticity, cutting through the 'green wash'.

Malin also talks about her vision for the future, both for the company, her team, and for marketing and communications in general, and the influence it can have on sustainability moving forward.


Resources mentioned in this episode:


Brandigo China

Steven Proud on LinkedIn

Mike Golden on LinkedIn

Malin Cunningham on LinkedIn

Hattrick on LinkedIn

Hattrick website

Net Zero Masterclass

B Corp Status


Sponsor for this episode...

This episode is brought to you by Brandigo China. 


We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,


At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.


We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.


Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com.


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