Localization
Welcome to the CMO's Guide to China Marketing podcast!
Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing.
This time out Mike and Steven take a long look at localization and what it means for any China marketing strategy, finishing with their top 6 'need to knows' for international CMOs and marketing managers.
Also in this episode, Cinnamon Corgi makes another guest appearance when he clearly disputes Mike's opinion, and Steven finds out that he's been mispronouncing the 'H' in 'HQ" all these years.
Marc Rust of Consequently Creative joins the Radical Global Marketing Podcast to explore brand-led growth, business transformation, creativity and AI.
B2B Marketing in China Is Getting Wildly Complicated - insider tips for marketers entering or in China.
Three Lessons B2B Brands Can Learn from F1’s China Comeback
