Localization
Welcome to the CMO's Guide to China Marketing podcast!
Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing.
This time out Mike and Steven take a long look at localization and what it means for any China marketing strategy, finishing with their top 6 'need to knows' for international CMOs and marketing managers.
Also in this episode, Cinnamon Corgi makes another guest appearance when he clearly disputes Mike's opinion, and Steven finds out that he's been mispronouncing the 'H' in 'HQ" all these years.
In this episode of the Radical Global Marketing Podcast, host Steven Proud sits down with Tom Wells, Global Marketing Manager at Life Couriers.
How B2B brands can unlock WeChat's full potential in China
In this episode of the Radical Global Marketing Podcast, we sit down with Greg Savarese, founder and CEO of Sino Taste.
