Localization
Welcome to the CMO's Guide to China Marketing podcast!
Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing.
This time out Mike and Steven take a long look at localization and what it means for any China marketing strategy, finishing with their top 6 'need to knows' for international CMOs and marketing managers.
Also in this episode, Cinnamon Corgi makes another guest appearance when he clearly disputes Mike's opinion, and Steven finds out that he's been mispronouncing the 'H' in 'HQ" all these years.
Three Lessons B2B Brands Can Learn from F1’s China Comeback
Chinese AI platforms are changing how B2B buyers research vendors. Learn how GEO works in China, which platforms matter, and how to build visibility that lasts.
Modern China B2B Lead Generation Tactics for 2026 - overview of all the main tactics and strategy to succeed in China Marketing.
