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Doris Gong - Volvo Construction Limited

Doris Gong - Volvo Construction

Doris Gong is Head of Brand Marketing & Communication Asia for Volvo Construction Equipment.


Doris has developed a very successful career to date, working with large global brands including Michelin and Johnson Controls. She now leads her team at Volvo Construction Equipment through an exciting period of innovation and sustainability positioning, at which her brand is very much at the industry forefront.


Volvo Construction Equipment - Volvo CE - is a major international company that develops, manufactures, and markets equipment for construction and related industries. It is a subsidiary and business of the Volvo Group.

ServiceNow is a cloud-based platform that helps companies manage digital workflows and productivity. 
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In this episode...


Doris talks about her unique career journey to marketing leadership in China for international brands.

 

She discusses her personal enthusiasm for marketing technology and how this has impacted on her work, her team, and their marketing success.

 

Doris takes a huge amount of pride in her team’s development and highlights how, as a manager and leader, seeing her team and colleagues grow and development themselves is her ultimate reward.

 

She concludes that new emerging technologies are hugely important for marketing and marketing professionals, but notes how the fundamental, human skills, should never be overlooked nor underestimated.

 

Doris highlights Volvo Construction Equipment is the official equipment sponsor of the upcoming FIA World Rally-Cross of China in Hong Kong and how Volvo Construction Equipment products are being used to build this exciting hybrid street track.



Resources mentioned in this episode:


Brandigo China

Steven Proud on LinkedIn

Mike Golden on LinkedIn

Doris Gong on LinkedIn

Volvo Construction Equipment

Volvo Construction Equipment on LinkedIn

FIA World Rally Cross Hong Kong


Sponsor for this episode...

This episode is brought to you by Brandigo China. 


We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,


At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.


We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.


Go to Brandigo China to learn more and contact us with questions at hellochina@brandigo.com.

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