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Andy Yen - ServiceNow

Andy Yen

  1. Andy Yen is Global Partner Marketing Director for ServiceNow.

Andy is very much a results-driven, collaborative marketing leader with 16 years of experience building and scaling global marketing teams and campaigns. He has previously had senior product marketing roles with ShareBird, Oracle, and SAP, and holds an MBA from the University of California, Berkeley Haas School of Business.


ServiceNow is a cloud-based platform that helps companies manage digital workflows and productivity. 
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In this episode...


Andy talks about his journey to marketing from sales and business development for technology companies and how this has influenced his approach to marketing and marketing leadership.

 

He discusses how he keeps his work and ideas fresh with his manta “when you feel comfortable it’s time to change.”

 

From a strategy and campaign development point of view, Andy talks about how he and his team seek to build their marketing personas around the employee journey and the ‘moments that really matter.”

 

Andy discusses some of the challenges and opportunities he faces in his partner marketing role.

 

Finally, he offers some great advice to young marketers at the beginning of their career. Namely to get out into the wider business and to build advocates for your work from outside your team.

 

Andy gives a shout out to Daniel Cheng, founder and CEO of Metric Design Studio, and the work he and his team does.



Resources mentioned in this episode:


Brandigo China

Steven Proud on LinkedIn

Mike Golden on LinkedIn

Andy Yen on LinkedIn

ServiceNow on LinkedIn

ServiceNow online


Sponsor for this episode...

This episode is brought to you by Brandigo China. 


We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,


At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.


We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.


Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com.


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In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
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