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David van Schaick - The Marketing Practice

David van Schaick

David van Schaick is the Chief Marketing Officer of The Marketing Practice, a global leader in B2B technology marketing. 


He is an enthusiast for B2B marketing as well as marketing strategy. He has previously been a  board member at The Business Marketing Club, a trade organization that aims to improve the profile and practice of B2B marketing. 


As a business leader, David and his colleagues at The Marketing Practice work with best-in-market B2B tech brands.


In this episode…

Are you failing to achieve the growth you want as a tech leader? What do you need to find that success? 


In today's episode of The Radical Global Marketing Podcast, Steven Proud sits down with David van Schaick, Chief Marketing Office of The Marketing Practice, to discuss how tech leaders can improve their B2B marketing. David shares his professional background in marketing and  how The Marketing Practice helps its clients, the challenges and opportunities it faces working with international B2B marketers, and much more.


According to David, the tech industry is rapidly growing. He believes that for a tech company to thrive in this industry, it must know how to differentiate itself in the market. Through careful and strategic marketing, this is possible. He now shares his journey as a B2B technology marketer and how he partners with technology leaders to turbocharge their growth.
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Here’s a glimpse of what you’ll learn: 


  •  David van Schaick shares his professional background in marketing
  •  The importance of tacit skills and knowledge as well as an appreciation of culture for successful international marketing
  •  The transition process to becoming a global brand
  •  The challenges and opportunities of working with international B2B marketers
  •  The impacts of AI on marketing


Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in research-driven insight strategy, marketing-led business growth campaigns and all things China-based marketing.

Go to www.brandigochina.com website to learn more and contact us with questions at hellochina@brandigo.com.

Andy Smith

Andy Smith - StrategiQ

By Steven Proud • 11 Apr, 2024
In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
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Sean O'Brien - B2B Leader

By Michael Golden • 20 Mar, 2024
Marketing podcast with B2B marketing leader Sean O'Brien

Do you need specific marketing personas for China?

By Steven Proud • 15 Mar, 2024
Developing marketing personas specific to your China target audiences should be the foundation of your China marketing strategy and insight research, and here are 6 reasons why.
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