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Who said QR codes had to be ugly?

QR codes are a way of life in China, largely due to the popularity of WeChat, China’s social media (plus-everything-else) app. QR codes are at the center of many basic functions on this platform; scan a QR code to add a friend, scan a QR code to pay for fruit at a stand on the street, scan a QR code at Starbucks to pay for your coffee, scan a QR code on a bike to unlock it, scan a QR code on a product to learn more about where it came from… You get the picture. QR codes make the world go ‘round here.

Deemed “ugly” by many in the West, QR codes have become a key element of O2O conversion in China. Just take a walk through the metro, or down a popular shopping street, look at the side of public busses whizzing by, the backseat of a a taxi, and you’ll find a maze of black dots , from small to large, begging you to take out your phone and scan to connect to the official WeChat account or campaign page. QR codes make transactions quick and seamless, and have become a permanent fixture of life in China.

According to the 2017 WeChat Data Report, there are 797 million MAU’s of Official Accounts, with the total number of WeChat MAU reaching 1 billion in March of 2018, you can bet most people are following a slew of Official Accounts. By now users chat feeds are saturated with content and most aren’t looking to follow a new account unless it’s for a very, very good reason. So how can you impress people and convince them to scan and follow you?

We’ve talked before about growth strategies for WeChat, and WeChat best practices, but what about design? Giving your QR code that extra pizzazz certainly won’t hurt.

Designers have made some incredible QR codes that are too enticing not to scan. QR codes can be embedded in a WeChat post, put on a flyer, website, and more. Here are some of the coolest QR codes we’ve seen – scan to discover the account behind the code. 

 

 

Feeling inspired? Drop us a line see how we can help jazz up your WeChat account! 

 

Andy Smith

Andy Smith - StrategiQ

By Steven Proud • 11 Apr, 2024
In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
Sean O'Brien

Sean O'Brien - B2B Leader

By Michael Golden • 20 Mar, 2024
Marketing podcast with B2B marketing leader Sean O'Brien

Do you need specific marketing personas for China?

By Steven Proud • 15 Mar, 2024
Developing marketing personas specific to your China target audiences should be the foundation of your China marketing strategy and insight research, and here are 6 reasons why.
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