The CMO's Guide to China Marketing: Agency Edition

Here is the latest video in our CMO's Guide to China Marketing series. We tap into our 15 years of China marketing experience to offer marketing leaders around the world all the insight and intel they need to make their China marketing strategy more effective.

This time out we've done things a little different. We've had lots of great feedback from viewers for all our videos, podcasts and eBooks, to date, however, some of our agency friends and partners requested something a bit more relevant to them and how they can best support their clients in effective China marketing. So, here is Steven outlining 6 things we think all agency professionals need to know to help their clients achieve their China marketing objectives.