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The CMO's Guide to China Marketing: Agency Edition

Here is the latest video in our CMO's Guide to China Marketing series. We tap into our 15 years of China marketing experience to offer marketing leaders around the world all the insight and intel they need to make their China marketing strategy more effective.

This time out we've done things a little different. We've had lots of great feedback from viewers for all our videos, podcasts and eBooks, to date, however, some of our agency friends and partners requested something a bit more relevant to them and how they can best support their clients in effective China marketing. So, here is Steven outlining 6 things we think all agency professionals need to know to help their clients achieve their China marketing objectives.


Andy Smith

Andy Smith - StrategiQ

By Steven Proud • 11 Apr, 2024
In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
Sean O'Brien

Sean O'Brien - B2B Leader

By Michael Golden • 20 Mar, 2024
Marketing podcast with B2B marketing leader Sean O'Brien

Do you need specific marketing personas for China?

By Steven Proud • 15 Mar, 2024
Developing marketing personas specific to your China target audiences should be the foundation of your China marketing strategy and insight research, and here are 6 reasons why.
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