Multi-Channel China Marketing Part 1 (Video)

Multi-Channel China Marketing Part 1: What Does Multi-Channel Marketing Mean in China?

Multi-channel marketing means the same all over the world, but, as with most things, the nuances and unique characteristics of the China market can be a challenge to get to grips with. Steven kicks off our latest content series with a run-down of what some of the hurdles can be. Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China, working on complete multi-channel campaigns.

Shaheen Samavati, CEO of Vera Content

Shaheen Samavati - CEO of Vera Content

By Steven Proud • August 18, 2025
In this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid.
A man and a woman are sitting at a table looking at a laptop.

Content Marketing for B2B Success in China: Formats and Channels That Work

By Steven Proud • April 10, 2025
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
A woman is sitting on a stool giving a presentation to a group of people.

The Rise of Green and ESG Messaging in China’s B2B Sector

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Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.