Multi-Channel China Marketing Part 1 (Video)
Multi-Channel China Marketing Part 1: What Does Multi-Channel Marketing Mean in China?
Multi-channel marketing means the same all over the world, but, as with most things, the nuances and unique characteristics of the China market can be a challenge to get to grips with. Steven kicks off our latest content series with a run-down of what some of the hurdles can be. Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China, working on complete multi-channel campaigns.