Multi-Channel China Marketing Part 1 (Video)
Multi-Channel China Marketing Part 1: What Does Multi-Channel Marketing Mean in China?
Multi-channel marketing means the same all over the world, but, as with most things, the nuances and unique characteristics of the China market can be a challenge to get to grips with. Steven kicks off our latest content series with a run-down of what some of the hurdles can be. Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China, working on complete multi-channel campaigns.
In this episode of the Radical Global Marketing Podcast, host Steven Proud sits down with Tom Wells, Global Marketing Manager at Life Couriers.
How B2B brands can unlock WeChat's full potential in China
In this episode of the Radical Global Marketing Podcast, we sit down with Greg Savarese, founder and CEO of Sino Taste.
