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Matt Field - Aventum Group

Matt Field

Matt Field is the Chief Marketing Officer for Aventum Group.


Matt has had a fascinating journey from sales to marketing professional and business leadership with an obvious talent, and passion for his brand and the work he and his team do to help drive the business forward. The strategy he has developed and led is really helping Aventum stand out from the competition in its space.


Aventum Group is a global reinsurance business group that operates in both the underwriting and broking sectors of the industry. The company currently operates in 15 locations around the world, constantly seeking to nurture and grow relationships, design, develop, and launch unparalleled specialist schemes and facilities, and constantly seeking to make insurance better.

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In this episode...


Matt talks about how he started his career in sales and how successful business growth provided the opportunity to take a risk and pivot to marketing.


He offers insight into how Aventum Group has grown a hugely talented internal marketing including in-house specialists and creative, and the positive impact this has had on the business.


Matt discusses the importance of business growth without sacrificing company culture, something that has become a USP for the Aventum Brand. He also talks about how robust and engaging internal comms is imperative to achieving this.


He takes us through the rebranding process his company underwent, and how adopting an ‘explorer’ archetype has provided a marketing step change and the opportunity to be a disruptive force in the sector.


Finally, Matt gives a shout out to Oliver Bearman, an emerging young motorsport talent on the Formula 2 circuit that is supported by Aventum Group.


Resources mentioned in this episode:


Brandigo China

Steven Proud on LinkedIn

Mike Golden on LinkedIn

Matt Field on LinkedIn

Aventum Group on LinkedIn

Aventum Group website

Oliver Bearman - The Road to F1

 


Sponsor for this episode...

This episode is brought to you by Brandigo China. 


We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,


At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.


We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.


Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com.


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