Costco Massively Successful Launch in Shenzhen

Brandigo marketing helps epic warehouse launch in Southern China

Brandigo was proud to support Costco at the latest warehouse launch in Shenzhen, China. Crowds waited for hours for the official opening, and membership card sales soared through the roof. Bloomberg reported tens of thousands of people waited in line to be in the first through the doors.


Brandigo services included promotion through WeChat articles, WeChat advertising, as well as the planning and management of influencers (KOLs) from the mainland as well as Hong Kong. The warehouse, the first in Southern China, benefits from its proximity to Hong Kong.


Brandigo is proud to work closely with Costco to bring their amazing products and service to mainland China. Check out the images from opening day as well as from the VIP party.


The opening was widely reported in worldwide news, including Bloomberg and  CNN.


Brandigo has worked closely with Costco since pre-opening in China, supporting them with content creation, management of their popular WeChat official account, advertising, PR, influencer marketing, and creation of their quarterly magazine, Costco Connection.

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