The word brandigo is written in blue on a white background.

Using AI tools in the agency

Behind the scenes with AI tools

As a creative agency, it's natural that we are experimenting with all of the various AI tools available. Since most of our client text is in Chinese, the usage is limited to client communications (fixing up text) and some generative image creation - creating images or manipulating images with AI. We think the advances are amazing!


Images

We create content everyday, and a fair amount of it. That means not only photo and video shoots, but more realistically, a lot of stock photography. AI can replace some of the usual images, and also help us with storyboards and other work that would take a designer hours and hours.


Here is a typical stock photo.

stock photo

Here are some attempts with Midjourney.

AI photo

Seems a bit serious. Here's another attempt. We can specify the lens as well (35mm, 80mm etc.) and other effects.

AI photo 2

Not bad - some  interesting options. What if we ask it to it as a 3D or rendered manga style?

AI photo 3

Now we are getting pretty wild! What's that AI thinking!? I mentioned Chinese woman in the prompt, so AI decided that they would accentuate that by putting a terracotta warrior on the table. I love it, so kitsch. For an actual client, one that has a giant teddy bear...we experimented with some ideas around "trust" - think trust fall. The AI came up with some pretty awesome first attempts.

AI photo 4

It's all pretty mind-bending, even when everyone is talking about it.
A Few Best Practices at Brandigo
  1. Understand Your AI Tools: Before implementation, it's crucial to understand how these AI tools work, their strengths, limitations, and suitable applications. Training your team on these aspects will help you leverage these tools effectively. We've been using ChatGPT 4 (for text) as well we Midjourney (for images).
  2. Data Privacy and Security: With great power comes great responsibility. Ensure that you use AI in compliance with all data protection laws and industry standards. Transparency about AI use and data handling can build trust with your clients. At the moment any human photos we are very careful about and will PS a different image onto it.
  3. Gradual Implementation: Instead of a sweeping change, introduce AI gradually to your operations. Start with pilot projects, learn from them, and scale up over time.
  4. Collaboration, Not Replacement: AI should augment human capabilities, not replace them. For instance, use ChatGPT to manage routine queries and let your human team handle complex, nuanced interactions.
  5.  Continual Learning and Improvement: AI, like any technology, evolves. Regularly update your knowledge and your AI systems to stay relevant and effective.New Paragraph

Andy Smith

Andy Smith - StrategiQ

By Steven Proud • 11 Apr, 2024
In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
Sean O'Brien

Sean O'Brien - B2B Leader

By Michael Golden • 20 Mar, 2024
Marketing podcast with B2B marketing leader Sean O'Brien

Do you need specific marketing personas for China?

By Steven Proud • 15 Mar, 2024
Developing marketing personas specific to your China target audiences should be the foundation of your China marketing strategy and insight research, and here are 6 reasons why.
Share by: