In this episode...
Adam talks about his early career at Accenture working on significant marketing operations projects and CRM implementations, and the valuable experience this helped him gain in process design.
He talks about his move into brand marketing with Nestle USA, learning essential campaign planning, budget management and marketing promotion skills, before shifting focus to building digital campaigns, as well as partnering with agencies.
After relocating to Asia and working with Cathay Pacific on a significant CRM project, Adam shares his experience working for Hasbro in Asia and describes some of the territory variations, such as channel, e-commerce platforms, and messaging strategies that international marketers need to understand to be successful in the region.
Adam shares some of his thoughts on what a successful agency partner looks like.
Finally, he offers his opinion on some of the key issues marketers face in the future including the challenges digital marketers face from an increasingly cookie-less ecosystem.
Resources mentioned in this episode:
Brandigo China
Mike Golden on LinkedIn
Adam Clark on LinkedIn
Sponsor for this episode...
This episode is brought to you by
Brandigo China.
We are an independent marketing and communications agency based in Shanghai, China, with 20 years of on-the-ground experience in China.
At
Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.
We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.
Go to
www.brandigochina.com to learn more and contact us with questions at
hellochina@brandigo.com.